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Job Summary/Basic Function
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Maryville University is seeking a skilled Content Manager with a specialization in copywriting to join our Office of Strategic Marketing and Communications. This role requires expertise in both long-form and short-form content creation, from crafting engaging blurbs for our website to composing detailed articles for our university magazine and writing succinct reports and small grant proposals. The successful candidate will also manage relationships with external writing vendors, ensuring content quality and consistency across all platforms.
• Support the development and implementation content strategies that align with Maryville University’s branding and communication goals.
• Write, edit, and proofread a wide range of content, including website copy, magazine articles, promotional materials, grant proposals, and reports.
• Manage and coordinate content projects from conception to completion, ensuring adherence to timelines and brand guidelines.
• Supervise and collaborate with external vendors and freelance writers, maintaining high standards of quality and cohesiveness in all outsourced content.
• Analyze content performance metrics and use insights to optimize future content strategies and improve engagement.
• Maintain a consistent tone and style across all communications, reflective of the university’s values and the needs of our diverse audience.
• Work closely with other departments to gather information and craft accurate content that meets their needs and goals. This could involve interviewing faculty members, working alongside event coordinators, or coordinating with the admissions team.
• Work with the SMC team to develop concepts and content for campaigns aimed at boosting enrollment, fundraising efforts, and promoting special events.
• Generate and manage content for social media platforms, aligning with broader communication strategies and engaging directly with audiences to enhance interaction and brand presence.
• Assist in writing statements and updates during crises that affect the institution, ensuring clear, compassionate, and timely communication to all stakeholders.
• Analyze the effectiveness of content campaigns using analytics tools to measure engagement levels and the impact of different content types, adjusting strategies as necessary based on data-driven insights.
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Minimum Qualifications
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• Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
• Experience managing external vendors and coordinating with freelance writers.
• Strong project management skills and ability to meet deadlines.
• Proficiency in content management systems and digital marketing tools such as Salesforce Marketing Cloud.
• Excellent communication and collaboration skills.
• Practice Maryville’s five values and focus on these areas to help be a part of the ecosystem Maryville thrives daily to grow.
• Personalized, Learner-Centered Flexibility to make everything easy and accessible
• Diversity, Equity and Inclusion to treat everyone with respect
• Five-Star Service to internal and external stakeholders
• Courageousness to continuously improve our collective abilities
• Being Data Driven in day-to-day activities
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Preferred Qualifications
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• Experience in organizations with a complex organizational structure.
• Familiarity with SEO best practices and analytics tools.
• Experience in grant writing or fundraising content creation
• Bachelor’s degree in Communications, English, Journalism, or a related field.
• 3-5 years of experience in content creation and management, with a proven track record in both long-form and short-form writing.
• Strong portfolio demonstrating expertise in copywriting and content management is preferred.
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Special Instructions to Applicants
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An offer of employment is contingent upon successful completion of a background screening.
Applicants requiring University sponsorship to obtain employment authorization will not be considered for this position.
Maryville University is committed to a policy of equal opportunity and prohibits discrimination on the basis of age, disability, gender, genetic information, marital status, national origin, race/color, religion, sex, sexual orientation, veteran status, or any other status protected by law. This extends to all aspects of the employment relationship, including recruiting, hiring, training, on-the-job treatment, promotion, layoff, and termination.
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